FAQ's & Styling Tips

The Technology

What does 'ionic' mean, and what is the benefit?

Ionic hair tools emit infrared negative ions that bind with positively-charged moisture molecules located in the cuticles of a hair shaft. The ions break up water droplets faster when drying hair, and help sealing cuticles while locking in natural moisture to get frizz-free, sleek, lustrous and healthy-looking results when drying, straightening or curling hair. All Rowenta hair tools are ionic and offer the best, fastest performance and ultimate frizz-free, shiny results.

What does 'titanium' mean, and what is the benefit?

Titanium is a metallic element that is lightweight and has amazing properties such as strength, fast and even heat distribution, extraordinary heat resistance and high temperature stability. The plates and barrels of all Rowenta hot styling tools are infused with high-quality titanium to offer best heating performance and unmatched durability.

What does 'ceramic' mean, and what is the benefit?

Ceramic is a compound of metal and oxygen that results when a metal is heated at extremely high temperatures (2000°F). The resulting material has a range of remarkable properties: corrosion resistant, high glideability, non-stick and waterproof. The heating elements of all Rowenta hot styling tools have a thick ceramic coating that smoothly glides through hair without pulling and tugging.

What does 'tourmaline' mean and what is the benefit?

Tourmaline is a semi-precious gemstone that naturally emits infrared negative ions when heated. All Rowenta hair tools come with tourmaline that has been first crushed into a fine powder then infused into the ceramic coating to naturally provide high ionic benefits.

What is an 'ionic generator' and what is the benefit?

An ionic generator is a small device that uses electric power to generate infrared negative ions. Only a manufactured ionic generator can produce negative ions in their purest form, and Rowenta's advanced ionic generator is scientifically proven to emit millions negative ions for best-in-class shine and unmatched frizz elimination. Both Rowenta Inspiration Pro™ Auto Sensor™ Hair Dryer and Straight Express™ flat iron come with ionic generators.

The Products

What are the benefits of the Inspiration Pro™ Auto Sensor™ Hair Dryer?

The Inspiration Pro™ Auto Sensor™ Hair Dryer comes with the exclusive Auto Sensor™ technology that turns the dryer on/off without having to press any buttons: hold the handle and it turns on, set it down and it turns off – saving time, energy and hassle. This feature can be shut off for the unit to be used as a regular dryer.

The Inspiration Pro™ Auto Sensor™ Hair Dryer has a tourmaline-boosted ceramic system and built-in ionic generator for ultimate shiny frizz-free results. It has 35% more airflow which reduces overall drying time by 20% *. The professional 1875W AC motor guarantees best-in-class performances and a long product life. The Auto Sensor™ offers a wide range of heats and temperatures (from 95°F to 185°F) and features a true cold air shot (75°F) to set hairstyles in seconds. The air inlet filter is magnetic and easily pops in/out, and the dryer comes with a concentrator and a diffuser.

*vs. competitive dryers.

What are the benefits of the Straight Express™ flat iron?

The Straight Express™ flat iron is the only iron that straightens hair horizontally with high-quality heating plates, and vertically with 16 integrated heating teeth which are the heart of Rowenta's exclusive 3D Straight ™ technology. This dual action provides superior performance, higher precision and faster results, straightening hair perfectly in one single pass to save time and protect hair from styling damage. The pressure of the floating plates intuitively adapts from fine to thick hair, delivering incomparable results on any hair type. The hard-anodized titanium-infused 1” plates offer even heat distribution (up to 450°F) and ultra durability, while the smooth tourmaline-boosted ceramic coating naturally produces gentle infrared ionic heat. Rowenta's advanced ionic generator is built in at the base of the plates to deliver the perfect finishing touch for unmatched frizz elimination and shine. The Straight Express™ is recommended for anyone looking for the most efficient, fastest straightener on the market.

What are the benefits of the Versa Style ™ styling iron?

The Versa Style™ takes styling to a whole other level thanks to the exclusive ProCurling™ technology that consists of two features: lateral edges that are curved in to provide optimal soft friction and achieve any styling shape with no demarcation lines, and silicone stripes located outside of the plates that have a unique soft grip property to slowly guide the hair during the styling process. With the Versa Style™, salon-inspired styling techniques are now accessible to everyone. Create styles like glossy curls, luscious waves or flawless pin straight hair in a flash. Because the silicone stripes do not get warm, you can also go close to the scalp with the iron and create incredible root lift.

The Versa Style™ is truly a master styling iron that does the job of 5 salon tools: a flat iron, a roller set and three sizes of curling irons. Its compact size makes it easy to use even at the back of the head and great for travel. The hard-anodized titanium-infused 1” plates offer even heat distribution and ultra durability, while the smooth tourmaline-boosted ceramic coating naturally produces gentle infrared ionic heat. The pressure of the floating plates intuitively adapts from fine to thick hair, delivering incomparable results on any hair type.

What are the benefits of the Curl Active™ curling iron?

The Curl Active™ iron is a motorized salon-quality curling tool that features Rowenta's exclusive HighTechCurling™ technology: the revolutionary self-spinning barrel automatically rotates in the right or left direction to provide professional-quality results on all hair types, effortlessly. The 1 ¼” motorized barrel is activated by either right or left controls and creates voluminous curls at a professional pace, for versatility of style and long-lasting full-body curls. The base clip secures the hair for ease in styling, and is activated directly from a trigger on the handle. The hard-anodized titanium-infused barrel delivers even heat distribution and ultra durability while the tourmaline-boosted ceramic coating naturally produces gentle infrared ionic heat for smoother, shinier, frizz-free results. For added safety, the barrel automatically rotates back when it reaches the root so it never touches the scalp.

While using my flat iron, my finger presses down and changes the selected temperature setting. How can I prevent this from happening?

Both Straight Express™ and Versa Style™ irons are equipped with a temperature lock feature. Once you have selected your temperature setting, hold down the + or - button for a few seconds to lock the temperature setting, a lock icon will appear on the digital screen. To unlock, hold down the button again, the lock icon will go away.

How do I know when my flat iron has reached its selected temperature?

Both Straight Express™ and Versa Style™ irons have a flashing light to indicate that the flat iron is heating up. Once the desired temperature is reached, the light will stop flashing. The iron is ready to use.

How do I store my Rowenta hair tool?

As a general rule, always unplug your tool once you are done using it, and store it in a safe, dry location, out of reach of children. The Inspiration Pro™ Auto Sensor™ Hair Dryer has a retractable metallic loop and can be hung easily. All the hot tools come with a heat-resistant pouch, you can put your iron in it right after usage even if it is still hot. The pouch is also great for travel. Both Straight Express™ and Versa Style™ irons have a locking feature that keeps plates together, minimizing space during storage. Always unplug the iron before using the plate locking feature.

How do I take care of my Rowenta hair tool?

Always unplug your Rowenta hair tool and allow it to cool before cleaning it. Wipe with a damp cloth, then dry with a dry cloth. The Inspiration Pro™ Auto Sensor™ Hair Dryer has a magnetic air inlet filter, a diffuser and a concentrator than can all be manually washed, they must always be dry when you put them back on the dryer. Any other servicing should be performed by an authorized service representative.

Styling Tips

Hair Dryer

Which speed should set the dryer to?

When drying the hair use the maximum speed to go faster. But when you are styling your hair, it is advisable to use the lower flow to avoid ruffling the hair.

What should I do to set my hair style?

Use the cold shot button to give your hair a better set.

How do I use the Cold Shot?

Direct the air flow toward the area of hair you wish to style (at a high temperature), then activate the cold air shot for rapid cooling. This method of transition between temperatures sets your hair more effectively.

How do I create volume?

Use the diffuser with while running your fingers through your hair to get you volume from the roots to the ends.

How do I use the concentrator?

The concentrator allows you to dry a specific area of hair, use the concentrator nozzle to direct the hot air flow toward the hair you want to dry.

Straighteners

Can I use hair straighteners on damp hair?

Yes, but you should first remove excess water with a towel, or use a hair dryer. 80-100% dry is the recommended range of dryness before using any Rowenta hot tools.

How do I make curls with the Versa Style styling iron?

  1. Place a hair piece between the plates, at the roots (as if you were straightening your hair).
  2. Twist the appliance through a half-turn (180°), you will notice that the hair piece is fully covering one of the silicone strips which must create a little bit of tension.
  3. Slowly slide the appliance down to the tips of your hair.
  4. Remove the appliance, the curl is taking shape. The slower you will slide, the tighter the curl will be.

Curling Irons

Is it possible to achieve tight curls using the Curl Active curling iron?

Yes. You have to take a small piece of hair (approximately half an inch) and wrap it around the appliance and wait for approximately 15 seconds before releasing the curl. Repeat this procedure several times and on all the hair. A larger piece of hair will result in a looser curl. You can brush your hair once it has cooled, it will result in a more natural wavy look.

Can I achieve straight hair using the curling iron?

Yes. Place the hair in between the spoon and barrel at the hair root, then close the spoon thus locking the hair into place. Gently slide the curling iron to the tip of the hair; this will result in smooth straight hair.