Straight Express™ Flat Iron

European engineering and advanced technology combine for beautifully straight hair in just one pass. Our exclusive 3D-Straight™ Technology uses 16 integrated eating teeth and 1" titanium plates coated in tourmaline-boosted ceramic for better heat, speed and precision. An ionic generator delivers the perfect finishing touch for frizz elimination and shine.
The results are as stunning as the science.

3D-Straight™ Technology

3D-Straight™ Technology

16 integrated heating teeth comb, stretch and add a vertical straightening action to the horizontal action of the plates

Titanium Ceramic Tourmaline

Titanium Ceramic Tourmaline

1" titanium plates deliver even heat distribution and ultra durability, the smooth tourmaline-boosted ceramic coating naturally produces gentle infrared ionic heat

Rowenta Ionic Generator

Rowenta Ionic Generator

The built in ionic generator at the base of the plates emits pure negative ions for smooth, shiny, frizz-free results

Digital Heat Indicator 450°F

Digital Heat Indicator

The LED screen clearly and accurately displays the temperature selection, from 260°F to 450°F,
for optimal performances on all hair types

The ultimate ionic flat iron that perfectly straightens hair in one pass with 3D Straight™ technology.

Pouch

Includes a heat resistant pouch for storage and travel.

Features

  • Exclusive 3D-Straight™ technology with 16 integrated teeth straightens hair in just one pass
  • Integrated heating teeth comb, stretch and pre-straighten hair to save time and protect hair
  • Floating 1" titanium-infused plates evenly distribute heat and adapt from straight to frizzy hair
  • Hard-anodized plates are highly durable and scratch-resistant
  • Tourmaline-boosted ceramic coating produces gentle infrared ionic heat
  • Built-in ionic generator emits millions of pure negative ions for smooth, shiny, frizz-free results
  • Temperatures range from 260°F to 450°F for professional efficiency
  • 30 second heat up
  • Digital screen heat indicator with temperature controls
  • Extra long 9' cord with 360° swivel capacity
  • Lock system keeps plates together during storage
  • Includes a heat resistant pouch for storage and travel
  • Model # SF7228U2